As the market crashes, however, the bull loses its grandeur, transforming into a sacred, vulnerable form—Apis, the Egyptian bull that once symbolized abundance. In this moment of downfall, the bull is reduced to sustenance, echoing the phrase, 'Let them eat the bull,' which underscores the vulnerability of even the most powerful forces in the face of market instability.

In this work, augmented reality (AR) technology creates an interactive, dual perspective: a 2D print portrays the bull in its moment of triumph, while an AR rendering of the same bull, accessed through a QR code placed on a physical plate, reveals its fall. This layered approach invites viewers to confront the volatility of the financial market by literally “lifting the curtain” to reveal a different view. The physical piece, with its digital counterpart, emphasizes the duality of financial cycles—the rise and inevitable fall—while encouraging deeper reflection on the emotional and existential toll these fluctuations take on individuals.